Graphics work

 Logo Drafts

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Ticket Drafts

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Billboard draft

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A5 Flyer draft

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Chris Saunders Photo Feedback

Feedback from this image by Chris Saunders:
The image has a good premiss, the focus of the light on the tower. However, there is too much round the edge of the photo. There needs to be no human element to the photo, and  lot of the town at the bottom and both sides of the screen could have been cropped or

LO5 Task 5: Illustrator Practice

These images are evidence of my Illustrator practice work. Few tools were used, but these included different types of brush, brush stroke, fill colour and image warp. There was also rasterising, Transformation of images and other manipulation tools.

LO5 Task 5: KTA 16: Photoshop Practice

LO4: KTA 15: Production Schedules

Budget, production plans, launch dates and legal, ethical and copyright issues have been addressed in the treatment document

Production Schedule November 26th-29th

Production Schedule December 2nd-6th

Production Schedule 9th-13th

Production Schedule 16th - 20th

LO4 Task 4: KTA 13: Treatment For Steel City Fest Brief

Feedback Sheets

LO3 Task 3: KTA 12: Analysis of Audience feedback and Tutor Witness Statement

Link to Survey:
The results show that most people liked the colour scheme. Many thought it was well selected, and overall there were no negative responses. however, until all response are highly positive, it shall be re-done. Research into the colour schemes used in other similar pieces of work shall be done to help find a suitable colour scheme.



















All answers were positive, showing that the mood board and audience profile were acceptable.

A split choice between excellent and acceptable. However, both of these are positive answers, indicating the design is reasonable as it is.

A mix between good and average. This shows that the magazine advert was weaker than some of the other pieces. as such, it's design shall be re-done based on data collected here.

Again, it is split between good and alright. This still means all answers were positive, no negative options were selected. However, this does not mean improvements will not be made, and these improvements shall be based on the feedback given in this survey.

A wide variety of choices here. The ticket design however has received the most votes, showing that it's design was the most successful. Note that more than one option could be selected. The overall result of this feedback is that I need to work on Layout, Colour scheme and perhaps the flyer and magazine advertisement designs.

All answers were 'I liked it', indicating the general success of the logo design. This leaves little room to suggest improvement.

Two of four chose the 'No Suggestion' answer, but the other 2 answers throw up some interesting points. One suggest going into more depth by further research into the genre. The other claims that placing more pictures on the graphic work would help in informing the reader as well as making them more appealing. In terms of improving my work, I could spend some time researching what common themes, graphics and colours make up the indie rock genre, as well as spending more time uploading images to my work as suggested.

LO2 Task 2: KTA 8: Draft of Steel City Related Design Flat plans

Magazine Ad

Ticket

Flyer

Logo

LO2 Task 2: KTA 9: Analysis of successful Related Brands - Design inspiration

NME, a multimedia company that spans magazines and music events. The company produce an incredibly successful magazine, but also host high profile music events globally. considering that they host both events and magazines, they need a recognisable art style to carry over all their media.

The NME logo and art style is successful for a reason. the company is centred around indie styles, but produce content on all different kinds of music. as such, their house style needs to be reflective of that.

The bold red and white NME logo is instantly recognisable.
notice how it holds the largest place of any graphic on both the magazine and the festival poster. red is an attractive colour, often associated with Indie rock in terms of music.
The magazine keeps up this theme, all text is either red or white, but most of it is red. A lot of elements of the magazine cover are red, this make it attractive and stand out.

The poster goes for a different approach, as it is a festival for multiple genres of music, where as the magazine is more focused on indie rock and an art style to accompany that.

It keeps the bold red NME logo, but ditches red as a general colour scheme. So the logo is still attractive, but the colour scheme has changed to accompany a wider target audience. Red is tailored for a specific group, people who like exciting, faster paced things.

Blue is a smart choice, as it is often viewed as a neutral colour. It is not associated with any particular kind of music and is generally attractive, making the poster more appealing to a wider audience of people, hopefully gaining a larger crowd for the event.

However, the poster is not so different that it becomes unrecognisable as an NME product. the poster uses the same style of text and the general layout is similar to the magazine cover. This helps people recognise the brand, fans of the magazine will recognise the style and vice versa.

Overall, the shift in art style allows NME to diversify their media output for a wider audience. Being a large company, they need to make profit on these events. Their magazine is targeted at a more select audience, but the poster is clearly designed to be more accessible to a wider audience. it is this shift that makes it a successful brand as it allows them to target more a wide audience





Doc Fest is another example of a successful brand. Doc fest is a massive festival in which people present their Documentaries to an audience in the hopes that someone will pick them up on their works.

They use a consistent style of bold, blocky text with a sort of graffiti style to it. the logo is always in the same position across each piece of media too, the top left corner.
Both the poster and the ticket are very similar in terms of layout too.

The poster is very simple. a logo and text are all that comprise it, with a distinctive pink background to accompany it. this simple, bold design makes it stand out with it's large text and logo

The ticket on the other hand uses black as it's primary colour to make it discernible from the flyers and posters. otherwise, it remains largely unchanged. Text has been re organised to fit on a ticket, and a ticket number has been added beneath the logo, but it is still recognisable as part of the same festival considering it's similarities to the poster.

The Doc fest is an example of a successful event as it's style is simple and very effective. It's style remains largely unchanged across the board, with bold, bright, eye catching colours matched with large, stylised text to convey all necessary information while keeping it simple.


Other examples

LO2 Task 2: Presentation Flat Plan

Genre: Indie rock
Create:

• Logo & Slogan
• A magazine advertisement suitable for exposed magazine
• The ticket design
• The official A5 flyer
• A billboard poster

1. John Hartley (1987) suggested that media producers create invisible fictions of their target audience.

2. Ien Ang (1991) similarly argued that all media producers create imaginary entities of their target audience before creating a media product.

Suggested colour schemes: Red, Black, Purple, dark or regal colours.

UNIT 32: finished presentation (mood board, audience profile etc.

LO1: Graphics work from 3 describing the different companies.

V fest magazine ad

Purpose: The purpose of these media are to advertise the Virgin music festival. the posters, flyers and tickets all follow a set house style, of mostly purple and the red of the Virgin logo mixed in. The flyer is for advertising at similar events as it will attract the right audience. the tickets are to be kept and held as a memory of the event, hopefully to draw people back. the last piece would probably be decorative at the event itself

Format: The products span flyers, posters and tickets. this gives them a good diversity of media and exponentially increases advertising potential.

Content: Contains logo, dates and times as well as a small variety of graphics design pieces.

Style: For the flyer, very minimal graphic design work, essentially just text. Asides from the Virgin logo there are no other graphics on the piece. uses contrasting colours to stand out.

Layout: Very simple layout. The logo is central and all other text is aligned to the left. the name of the concert and the logo dominate half the advert. The ticket is colourful and designed with aesthetics in mind, the same as the festival poster.

Target audience: This would likely have been published in a music magazine or similar media. This is appealing to people who enjoy music and can go to the festival.

Regulatory bodies: Under the ASA regulations, this breaks no boundaries. There are no offensive terms or images used.

Doc fest 2014 flyer

Purpose: This is a flayer handout, bag and logo for the sheffield Doc fest. 

Format: The product is an A5 flyer, probably found in clubs or stands. Designed to be left on display for others. The bag is a user advertisement and memorabilia for people who went to the event.

Content: The product bears a large logo and title as well as a large amount of text describing the different events at doc fest and the dates they are held

Style: Using pink as it's primary colour helps to make the product stand out. The bold logo helps maintain brand identity and all necessary information is obscured. this can be viewed with further examination of the product, meaning that all things required to initially draw attention can be seen

Layout: The front cover is dedicated to a massive logo and bold title, making it stand out. The second half is a simple block of text.

Target audience: Considering that this flyer would be found separately and not part of another media, the advert is likely for people who have already expressed an interest in Doc Fest or have heard of the event and require information

Regulatory bodies: Under ASA standards and regulations this does not violate any of their policies.

Tramlines poster

Purpose: This poster is to advertise the Tramlines festival event

Format: A poster to be displayed in a public place

Content: Contains large amounts of information including dates, days, locations and headline acts

Style: Uses minimal graphics, simple design, large amounts of condensed information.

Layout: A basic layout, title graphic displayed at the top of the page and left aligned text for all information displayed.

Target audience: All members of the public as it is on public display, especially people who are interested in the music festival

Regulatory bodies: Does not violate any part of the ASA's regulations