V fest magazine ad
Purpose: The purpose of these media are to advertise the Virgin music festival. the posters, flyers and tickets all follow a set house style, of mostly purple and the red of the Virgin logo mixed in. The flyer is for advertising at similar events as it will attract the right audience. the tickets are to be kept and held as a memory of the event, hopefully to draw people back. the last piece would probably be decorative at the event itself
Format: The products span flyers, posters and tickets. this gives them a good diversity of media and exponentially increases advertising potential.
Content: Contains logo, dates and times as well as a small variety of graphics design pieces.
Style: For the flyer, very minimal graphic design work, essentially just text. Asides from the Virgin logo there are no other graphics on the piece. uses contrasting colours to stand out.
Layout: Very simple layout. The logo is central and all other text is aligned to the left. the name of the concert and the logo dominate half the advert. The ticket is colourful and designed with aesthetics in mind, the same as the festival poster.
Target audience: This would likely have been published in a music magazine or similar media. This is appealing to people who enjoy music and can go to the festival.
Regulatory bodies: Under the ASA regulations, this breaks no boundaries. There are no offensive terms or images used.
Doc fest 2014 flyer
Purpose: This is a flayer handout, bag and logo for the sheffield Doc fest.
Format: The product is an A5 flyer, probably found in clubs or stands. Designed to be left on display for others. The bag is a user advertisement and memorabilia for people who went to the event.
Style: Using pink as it's primary colour helps to make the product stand out. The bold logo helps maintain brand identity and all necessary information is obscured. this can be viewed with further examination of the product, meaning that all things required to initially draw attention can be seen
Layout: The front cover is dedicated to a massive logo and bold title, making it stand out. The second half is a simple block of text.
Target audience: Considering that this flyer would be found separately and not part of another media, the advert is likely for people who have already expressed an interest in Doc Fest or have heard of the event and require information
Regulatory bodies: Under ASA standards and regulations this does not violate any of their policies.
Tramlines poster
Format: A poster to be displayed in a public place
Content: Contains large amounts of information including dates, days, locations and headline acts
Style: Uses minimal graphics, simple design, large amounts of condensed information.
Layout: A basic layout, title graphic displayed at the top of the page and left aligned text for all information displayed.
Target audience: All members of the public as it is on public display, especially people who are interested in the music festival
Regulatory bodies: Does not violate any part of the ASA's regulations









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