Piece 1: Firefly Music festival
Target Audience and purpose: People interested in going to perhaps a slightly more sophisticated music event and to advertise the Firefly music festival.
Firefly is a smaller music event held in a forest clearing in Herefordshire.
Format: This is a computer graphic designed as the promotional logo for Firefly.
Content: In terms of overall content, there is very little. it doesn't need any large amount of other content asides from the logo assets. the logo itself isn't exactly simple. overall, general content is kept at a minimum. simple text and designed images.
Style: This logo is very much defined by its style. the very artistic and sweeping nature of the piece along with the blaze of orange at the end of the text really makes it stand out as an exceptional logo.
Location: This graphic would be displayed on every medium produced by Firefly, websites, flyers, posters etc.
Piece 2: Wedfest ticket 2013
Target Audience and purpose: The tickets design suggests a less hardcore audience and is appealing to a wider audience than a select few. The purpose of the product is to advertise the festival, however people in possession of a ticket are likely already sold on the festival.
Format: This piece is a ticket for the festival. It's colourful design is so that the purchaser is more inclined to keep it as a souvenir, and hopefully relay to their friends information about the event
Content: This piece packs in a lot of content, especially considering it's size and format. A heavy amount of text gives a good impression of required information. Dates, bands, titles, even the RSVP logo to the left.
Style: creating a style for a ticket can be difficult, as there is only a very small area to work in. This piece has gone the right way, bold lines very much dominate the art style, very much like a sunrise or similar effect. the bright colours give it a more child friendly feeling, more appealing to a general audience.
Location: This would be given to people already going to the concert who have paid for it, so it is unlikely to be located anywhere other than the owners pocket.
Piece 3: Folk Cape and Town flyer
Target audience and purpose: The flyer is appealing to an older audience, people more interested in the style of music. It is designed to publicly advertise the festival.
Format: This is a flyer, as shown by the image it is made purely for advertising and promotional purposes, designed to be left in a public place.
Content: A good level of content presented here. this medium is a little larger than the previous one, allowing for more information to be placed on the piece. This includes a considerably more detailed band listing, larger title and several sponsor logos at the bottom of the flyer
Style: The flyer is excellently stylised, an old, rustic feel. Heavy lines and text however, give it a more modern feel on top of that as well as making the whole piece stand out considerably. that is aided by the colouring. While not particularly original, the colour red helps draw attention.
Location: This, as seen in the picture would be displayed in a public place with the hopes of getting noticed.
Piece 4: Glasgowbury Music festival poster
Target audience: Given its vibrant design, it's likely designed for younger to mid aged people looking for an exciting and colourful event.
This poster is designed to be appealing and eye-catching. its bold text and bright colours appeal to all ages as its design is naturally attention grabbing to the human eye
Format: This is a public advertisement for all, it would likely be A3 and placed in a public area, but more likely in another concert or club, as it is more likely that people going to such an event would want to go here too.
Content: Being the largest format of all five pieces, it makes sense that this would pack in the most information and content. A large title and enormous logo dominate the top of the page, followed by an incredibly expansive band listing that takes up the mid section of the poster. and finally, what is likely legal information is displayed at the bottom of the page.
Style: The poster has a style akin to a fountain or waterfall, the text is in a slight pyramid shape, leading up to a logo inspired by an explosion.
Location: While similar to the flyer, it is more likely that this would be displayed in a previous event or at a club so as to attract the correct target audience.
Piece 5: Bonnaroo Music festival
Target audience purpose: Given the design of the poster, it is likely aimed at an older target audience, as it is not nearly as 'flashy' as posters designed for young audiences.
Format: This is a public advertisement poster to be displayed in a well populated public area so as to catch peoples attention regularly.
Content: The poster needs to stand out, and due to its size it is able to pack in a good amount of information. it has a large eye catching title, a detailed band list and a lot of small print at the bottom of the poster.
Style: The style of the poster is a car covered in travel tickets, and each of the tickets holds a band name. While not a particularly original design, this style perhaps appeals to older audience given it's gentle colour scheme and easy to interpret design.
Location: Being another poster, this would also be found in a variety of locations, but similarly would probably be found on a concert hall or stadium, so as to attract the right audience.
Officially, non of these advertisements break the rules set by the ASA in terms of advertising codes.
