- Simple
- Clever
- Be named
- Recognisable
- Easy to duplicate
- Attractive
At the top
Banned ads
http://www.buzzfeed.com/copyranter/the-definitive-list-of-funniest-banned-commercials
Hyundai Veloster advert- banned via the netherlands
Banned because of violent activities and death in the advert.
http://www.mccgp.co.uk/marketing-news/tag/advertising-standards-authority/
Dior Misleading Natalie Portman mascara advert
Banned due to misleading information due to Natalie Portman's eyelashes being photoshopped
http://www.buzzfeed.com/copyranter/the-definitive-list-of-funniest-banned-commercials
Slim milk advert
Comic sexual/ offensive behaviour. Misleading and could be misread as sexist and possibly offensive to women by promoting sexualisation as a necessity and a possitive.
The slim milk advert could be seen as offensive. It slightly objectifies women, saying they just want to be attractive and how they should look.
Copyright law: 'Copyright' is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it, usually for a limited time
This means that it is illegal to use or copy work that has been copyrighted without the creator's/licence holders permission'
Today with the proliferation (Rapid increase) and speed of file transfer over the internet and mobile technologies the issue of copyright has become more of a problem.
Essentially, copyright stops people from stealing original works, however this does not prevent parodies, pastige and homages (copying for comedic effect)
Pirate sites
Examples: Watch32.com, LimeWire.
Creative commons: A website where global media is shared, free of copyright infringement.
http://creativecommons.org
What to consider:
wether we can copy or use certain works, what to create originally and what to take from CC.
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